New Belgium Brewing Adds Michigan Distribution in 2012

Beverage World | March 12, 2012

New Belgium Brewing says it will open the state of Michigan for distribution in late August, 2012. This will bring New Belgium’s distribution footprint to 29 states and the District of Columbia. The Fort Collins maker of Fat Tire has inked deals with 22 Michigan distributors to carry its beer.

“We’re incredibly excited to start shipping beer to Michigan,” said New Belgium spokesman, Bryan Simpson. “It’s a craft savvy state with a strong tradition of producing creative and innovative beers. We look forward to joining that community and helping to grow the fan base for craft beer.”

New Belgium will roll out 22-oz bottles initially with draft and 12-oz to follow. Collaborative plans with Michigan brewers are in development. New Belgium’s wholesaler network in MI will be as follows:

Anderson Distributing Co.–Coors
Atlas Distributing-AB
Bud Distributing-AB
Earl Smith Distributing-AB
Fabiano Brothers-AB
Floral City Beverage-AB
Four Seasons Beer Distributors – AB, Miller,Coors
Great Lakes Distributing Co. –AB
Griffin Beverage- AB
H. Cox & Son-AB, Coors
Hubert Distributing-AB
Huron Distributing-AB
Ludington Beverage –AB
Main Beverage-AB
Marchetti Distributing –AB, Miller
Mervenne Beverage –AB
O & W-Miller
Peterlin Distributing- AB
Peteprin Distributing-AB
Pike Distributing- AB
Tyler Sales Co-AB
Westside Distributing Co.-AB